In today’s society, where attention is a highly competitive currency, gamification offers innovative solutions to not only reach people, but to actively engage and inspire them. By applying techniques borrowed from the world of games, organizations and individuals are transforming the way goals are achieved, learning processes are designed and customer relationships are nurtured.
Especially in the area of business applications, the effects of gamification have a direct impact on the efficiency of business processes and therefore on the company’s results. This area is therefore a frequently underestimated opportunity to increase the acceptance of applications and the commitment of employees by simple means.
In this context, gamification goes far beyond typical measures such as leaderboards, points or rewards and aims to keep your employees in the “flow”. This increases the fun factor for your employees, leads to greater process efficiency and measurable positive results. And you’ll even improve your corporate climate along the way!